If you wouldn't subscribe to your own products or services then WHY would you think your customers would use the product. The notion that there is a magic button you can press to make your business run perfect or that there is only one way to promote that business (on-line or newspaper). Put all your eggs in one basket and you'll see what happens. Diversify the process of advertisement and quantify the results to gain a better understanding of "Why" the customer walks through your doors and give you his business. In learning the needs of the client you are able to provide the product or service they want and are willing spend their money on. . Ex. A Restaurant owner doesn't eat the food he would sell to his own customers. Or an Insurance sales man doesn't use his own company's policy to cover himself.