November 14, 2011 5:13 AM
Posted By Ron
|
If you wouldn't subscribe to your own products or services
then
WHY would you think your customers would use the product.
The notion that there is a magic button you can press to make
your business run perfect or that there is only one way to
promote that business (on-line or newspaper). Put all your
eggs
in one basket and you'll see what happens. Diversify the
process
of advertisement and quantify the results to gain a better
understanding of "Why" the customer walks through your doors
and
give you his business. In learning the needs of the client
you
are able to provide the product or service they want and are
willing spend
their money on.
.
Ex. A Restaurant owner doesn't eat the food he would sell to
his
own customers. Or an Insurance sales man doesn't use his own
company's policy to cover himself.
|